Nike is now the largest sponsor in the US NBA market and the largest sports brand in the national basketball market. But in the Jordan Shoes Sale UK, Nike was not the mainstream of the basketball market, nor the mainstream of the NBA market. At that time, more players wore Converse basketball shoes and Adidas basketball shoes. Jordan wore Converse basketball shoes in college, and when the rookie signed the contract, he was more inclined to sign Adidas.
In the face of the sky-high contract given by Nike, Jordan has been thinking about New adidas Shoes, but after Adidas refused to provide Jordan with a $ 500,000 annual shoe contract, Jordan chose Nike. At the same time, Nike still kept a hand, afraid that Jordan would fall. When Jordan signed a shoe contract with Nike, he had four incentives attached. If Jordan fails to complete these four conditions, his shoe contract will be terminated two years in advance.
These four conditions are to win the rookie of the Buy Jordans 2019, become an All-Star, scoring 20+ points per game and sales of sneakers exceeding 4 million in three years. Jordan completed these four conditions in the rookie season, was named the best rookie of the year, was selected to the All-Star start in the rookie season, averaging 28.2 points per game. With regard to the sales of sneakers, relying on the excellent brand marketing of the ban on wearing storms, the sales of sneakers in three months exceeded 75 million US dollars. Jordan stayed at Nike for a long time now, and now Jordan still gets dividends from Nike every year.